ESG
environmental, social, and corporate governance
Our mission is to use renewable energy exploitation technologies for sustainable development worldwide, so that current and future generations can enjoy a better life, providing value to all stakeholders thanks to our excellent quality of service.
Our ambition is to tackle ESG considerations as a company with an equal focus on the environmental, social and governance aspects. We aim to be sustainable and to minimise as far as possible our impact on our communities and stakeholders.
A letter from our Founder
“Purpose and Patience”, which guides our approach to construction, also applies to our Environmental, Social and Governance vision. As a long-term constructor and partner, we build relationships with partners who share our values and seek to ensure the sustainability of their projects through sound governance principles, attention to human capital and an emphasis on making positive social and environmental impact. The principles underpinning ESG have long been at the heart of our strategy, which constitute the compass of our ESG journey.
AJ BRAND is also committed to implementing these ESG principles at our own company. ESG is embedded in the daily work of all employees. We strive to lessen our environmental footprint, embrace the challenges of diversity and inclusion, and seek to achieve the best standards in terms of governance. ESG, by definition, is a team effort.
I want to thank all involved at AJ BRAND and our portfolio companies for their commitment to building a more sustainable future together for all families and future generations by taking green energy to next level, from a taboo subject to a normality in everyday life.

"a great future means sustainability"
Our Principles and Beliefs
ESG at AJ BRAND
SUSTAINABLE GROWTH
At the core of AJ’s culture is a dedication to create sustainable value in an ethical manner. Our role as a EPC company and investor is to foster sustainable growth.
We believe that assessing the
effect of our actions and those of our portfolio companies on all dimensions of society and environment, as well as acting towards positively impacting our communities, is the foundation of any long-term sustainable value creation.
RISK REDUCTION AND VALUE CREATION
One of the defining concerns of this decade has been and will be ESG issues. Like the challenges that came before it, this one has chances and risks. Our goal is to lessen the former and embrace the latter because we think that addressing ESG issues adds value, lowers risk, and benefits society.
FOR ALL STAKEHOLDERS
We believe there is no trade-off between investment returns and responsible investment. We are also convinced that to achieve sustainable long-term returns, we need to grow the value of our activities bring to all our stakeholders.
A PROCESS AND A PATH
RECOGNITION AND RESPECT OF DIFFERENCES
INSPIRATION FOR OUR PORTFOLIO
Since our ESG commitments are closely aligned with our values, every employee at AJ has made them. We think that AJ needs to take action on ESG issues and serve as an example for its portfolio firms who operate in industries where it is more difficult to incorporate ESG concerns into decision-making.

Why choose AJ BRAND?
We offer real support to the community. Here are some actions we take in every community where we develop projects:
We use equipment and resources created and developed from renewable resources: green steel – structure used, manufacturing process, we use only alternative energy sources, and we have photovoltaic energy powering the factory.
We provide significant financial donations, equip local institutions such as hospitals, schools and senior care facilities, and build self-consumption systems.
We train people in literacy and skills to empower the community. Our employees’ canteen will be run by women chefs, increasing productivity with hot meals. On the job site, women also perform precision activities like inventory management, clamping, measuring, labeling, assembly, and pre-assembly.
We recycle responsibly, preserve resources, and support community activities. Our projects are valued by the community since they directly benefit it. The people in the area are aware that our investments produce stability, jobs, and chances for career advancement and steady income.
We fix up the neighborhood roads and make it easier to go to schools and hospitals. Sports fields are built to encourage healthier living. Talented kids and kids with special needs are sponsored by us. Our business takes great pride in the community service it provides.
We prioritize our people
Each person feels valuable and, because of the well-established ESG policy, couples work together on construction sites and share lunch. The time spent at work is also considerably more convenient, and people feel fulfilled that they can work hard and accomplish their goals. It’s an honor and a responsibility to support a family with two salaries.
We have workers who were employed originally to install panel screws but later developed and learned to perform insertion work, labeling, measuring, and other tasks. In all situations, they are valuable assets to the organization.
Our ESG Commitments
ENVIRONMENT
- Reducing our environmental footprint
- Promoting biodiversity and conservation efforts
- Advancing eco-friendly practices and innovation
SOCIAL
- Promoting diversity and inclusion in the workplace
- Being a responsible employer
- Supporting initiatives that foster cultural and social development
GOVERNANCE
- Applying the best governance practices
- Maintaining high standards of compliance, ethics, and integrity
- Prioritizing shareholder and stakeholder interests
In conclusion, AJ BRAND is just a different company that, through enthusiasm and love for the environment as well as for people, has developed an international corporation with values, beliefs, and ethics. It is neither the best nor the worst firm. All of the above are costly and challenging to maintain, but because we have a duty to everyone, we invest in more effort and work harder as a team, which makes us accountable and competitive. Because this is a way of life for us rather than just a business, our staff will always stand behind the customer.